Sweden is a land of cultural contrast, from the Danish influence of the southwest to the nomadic Laplanders in the wild Arctic north. And while urban Sweden is stylish, modern and sophisticated, the countryside offers many simpler pleasures for those in search of tranquillity.

Sweden's scenery has a gentler charm than that of neighbouring Norway's rugged coast. Much of Sweden is forested, and there are thousands of lakes, notably large stretches of water between Gothenburg and the capital, Stockholm. The lakeside resort of Östersund, in the centre of Sweden, is popular with Scandinavians, but most visitors opt first for the cities and the Baltic islands: the largest island, Gotland, with its array of ruined medieval churches, is a particular highlight. Another major attraction is the so-called ‘Kingdom of Crystal', a forested area between Malmö and Stockholm boasting many fine glassworks.

Historically, Sweden has an interesting story. Its contacts with the outside world began in earnest during Viking times, when in addition to the well-documented raiding, there was extensive trading around the Baltic, primarily dealing in furs and weaponry.